So, if you want your pages to rank high in the Google search results, you will almost certainly need to do some backlink building. Google and other major search engines consider backlinks as “votes of confidence” for the website getting the links.Įach vote suggests your content is valuable, credible, and useful. Backlinks are one of Google’s most important ranking factors. The more high-quality backlinks a page has, the higher it can rank. Here’s your beginner’s guide to link building in SEO. Here are some of the most popular link building strategies: In SEO, the main purpose of link building is to boost a webpage's search rankings by acquiring high-quality inbound links. Link building is the process of getting other websites to link to your website.
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